DMAi’s CxO RT Series commences Amid Much Applause

DMAi’s CxO RT Series commences Amid Much Applause

Actionable insights to spell business success ; Industry seeks common metrics for social media measurement

New Delhi, 25^th September: Recently New Delhi witnessed a roundtable conference of over a dozen marketing czars & their intense conversations on applications of Social Media Analytics. The purpose of this Round Table conference was to highlight the tools of scientifically learning and interpreting the business impact from actionable insights derived out of Big Data & Social Media.  The session was aimed at the front runners of marketing to immerse themselves in a stimulating roundtable discussion with peers on the need of marketing conversations that drives business today.

Speaking on the occasion, Shelly Singh, CEO DMAi said “We are proud to have hosted such an eminent group. The crux from the conversation was how database of intentions (Search) could correlate with database of actions (Social) using intuitive, real time dashboards and help brands be relevant to consumers to spell business success. The leaders echoed the need for common measurement metrics. As a next step DMAi will constitute an action group for creating findings and recommendations in the interest of the industry. With the grand success of the first one the DMAi will conduct encore of the same in Delhi & Mumbai”

Commenting on the overpowering turnaround for the conference, Mr. Rajesh Kumar, Head Marketing  SAP for Indian Subcontinent stated, “It’s been a pleasure to have associated with DMAi who facilitated to evangelize the increasing importance of digital measurement. We found the roundtable a relevant platform to showcase our advanced intuitive model of social media analytics & feel empowered to have addressed such an evolved audience.”

The conference was attended by several leading professionals who found discussions extremely valuable & thought provoking. Mr. Vivek Bhargava - iprospectcommunicate2 was the moderator for the session. Mr. Sandeep Pandey- Mindshare was the SME[a1]  and Mr. Sandeep Nagpal from SAP was the session evangelist.

Speaking on the impact of the Roundtable, Mr. Shubrangshu Neogi of Religare said “Gatherings such as these are very healthy and useful to discuss and debate topical issues such as social media. I believe social media is here to stay because the consumer and the world at large has already moved in that direction and brands don’t have an option but to embrace this as a critical platform to engage with their customers . That said, I think the one issue that marketers are grappling with and should be worrying about is developing a unified view around the measurement of this media so that we can successfully make the shift from viewing social as not just good to have but a must have for business growth”  

Prasanjeet Dutta Baruah of The Oberoi Group added “It was a useful discussion with peers on understanding how different industries approach Social Media. An evolved form of the traditional 'word-of-mouth' marketing, social media helps brands engage through interactive and meaningful conversations with their consumers. What was interesting to note was the varied measures of success that different industries have derived. The need of the hour therefore is to put all these together and look at evolving a unified yet dynamic measurement of social media."

Some of the Dignitories who attended the forum were:-

Ø  Mr. Sandeep Arora- The Times Of India Group,

Ø  Mr. Salil Kumar- India Today Group,

Ø  Mr. Deepak Shetty-Moserbaer,

Ø  Mr. Prasanjeet Dutta Baruah - The Oberoi Group,

Ø   Mr. Vikas Swarnakar Case-Mate India,

Ø  Mr.Samarth Saxena -Octane.in,

Ø  Mr.Sunil Kumar- Indian Railway Catering and Tourism Corp.,

Ø  Mr. Sudeep Narayan - Volvo Auto India,

Ø   Mr. Subhrangshu Neogi Religare Enterprise,

Ø   Mr. Abhishek Sinha - Appllo Munich Health Insurance,

Ø  Mr. Sanjay Signal- Dabur,

Ø   Mr. Anupam Dixit - MTS Sistema Shyam Teleservices Limited,

Ø  Mr. Sanjeev Kotnala-  Dainik Bhaskar Group,

Ø   Mr. Amit Nanda- Citibank  

Ø  Mr. Akash Batra - Nestle.

Speaking at the post event networking session Salil Kumar, CEO, Bag it Today said “It was a great event.  Social Media Analytics as a topic seemed to be most apt for the gathering. It’s incredibly important for all kinds of businesses, and people need to be learning about the importance of Social media, its impact on business, how they can leverage it. The integration of “SAP netbase” solution brought in a great perspective on how the data could be collated and used wisely”

About DMAi

As an apex, non-profitable body, DMAi aims to bring about collective action for advancing & protecting Data Driven Marketing and Advertising. As an active Member of the International Federation of DMA's (IFDMA), DMAi has successfully conducted two annual global convention drawing participation from over 100 companies from India & afar. DMAi also sets stage for learning opportunities & intra vertical networking forums like-Day Learning Events called Masterclasses, peer to peer networking forums like the UNWIND, the CxO power brunch after golf.

As a platform for motivation the DMAi has established a credible Awards & Recognition program with industry participation. The DMAi Awards in alliance with the DMA International ECHO Awards aim at providing global recognition for response driven and result oriented marketing. The Hall of fame awards felicitates individuals with lifetime awards for their noteworthy contribution.

As the key to making marketing relevant and provide sustained customer engagement DMAi advocates for creating industry standards for ethical conduct and effective self-regulation of the Data driven, Marketing & Advertising community.

For more information, please contact –

Rachana Chowdhary |  +91-9619776084 | rachana@mediavalueworks.com

Sudiksha Singhal |  +918285603924 | secretary@dmai.co

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 [a1]SME what representative; something is missing.

Rwanda on Path to Self-Reliance, Districts Make Great Strides

Rwanda on Path to Self-Reliance, Districts Make Great Strides: 

Kigali – The average performance of all Districts across Rwanda under the contracts signed with the President of the country to meet the targets set in the areas of economic and social development, governance and justice has improved tremendously.
The Office of the President in collaboration with the Ministry of Local Government released the outcome of the 2012-2013 fiscal year performance contracts evaluation on Friday. It also signed the performance contracts with District Mayors for the fiscal year 2013-2014.
Revealing the results of the evaluation of the districts performance contracts, Minister of Local Government James Musoni said here on Thursday that he appreciated the level of achievements that all Districts showcased and stressed the need to maintain the momentum in this journey of self-reliance.
“The average performance is tremendously increasing while the margin between the first and the last districts has been narrowing every successive year,” he said. 
Minister Musoni’s observations followed a three-week-long performance evaluation that was carried out in all districts countrywide from 16 July to 10 August 2013, conducted by a National Team comprising senior officials and experts from different sectorial ministries, public agencies, the civil society platform and the private sector.
Nonetheless, this year’s evaluation had a supervisory team consisting of Permanent Secretary in the Ministry of Local Government, Senior Officials from the offices of the President and Prime Minister who were monitoring and ensuring efficiency of the ‘imihigo’ evaluation exercise.
“The Imihigo program and its annual evaluations findings have promoted the spirit of competitiveness in Local Economic Development; identifying challenges that impede implementation of government priorities and contributes to identifying solutions for fast-tracking socio-economic development whereas identifying best practices”, Minister Musoni said.
Outlining the way forward for local governments to keep the development path towards self-reliance, he said: “District leaders should maintain the course in improving their planning, coordination, Monitoring and Evaluation and support to lower entities. As we are signing Imihigo for the new fiscal year, local governments understand that, all institutions concerned (both at central and local level) shall consider the challenges observed and address them in the forthcoming planning and budgeting processes.”
“Central Government’s support to Districts remains vital, especially on some challenges where districts capacities are too low compared to the need. Now that Imihigo have been institutionalized in central and local governments, we should all join our efforts and have them institutionalized at village and household levels”, Minister Musoni asserted.
The just concluded districts performance contracts established the following key highlights;
Increased access to both electricity and clean water; increased kilometers of public street lights; more efforts put in constructing feeder and tarmac roads; construction of classrooms and teachers’ hostels with citizens’ contribution, 1,739 classrooms and 416 teachers’ hostels were constructed in all districts.
Besides set imihigo, evaluators assessed how other cross cutting national priorities are performing e.g. reinstating properties for genocide survivors, use of alternative energy sources among the few and key development challenges encountered by Local Governments.
The total number of activities evaluated was 1846, clustered in pillars of economic development (927); Social Development (381); Governance and Justice (538). The general performance was very impressive in all pillars. The Ministry of Local Government will soon get an opportunity to elaborate further in the course of the next week and thereafter.
For More Information
 Ministry of Local Government, Rwanda
Emmanuel Mugisha
emma2rw@gmail.com
Or
Rachana Chowdhary
rachana@mediavalueworks.com

Interpret Big Data & Social Media into Actionable Insights

Mumbai, September 16, 2013: DMAi today announced their forthcoming CxO Roundtable series. The first such one is scheduled for September 19th, 2013 at The Leela, Gurgaon. These sessions are aimed at the front runners of marketing to immerse themselves in a stimulating round table discussion with peers on the need of marketing conversations that drives business today. The inaugural session will focus on social media analytics.

The CxO round tables are targeted at the Next Generation CMO’s and Marketers’, with leaders being part of the panel and sharing forward thinking. The inaugural session will be immersive on how analysing social media interactions can spell business success for brands and will have some of the foremost names form airlines, banks, consumer goods, FMCG, Automotive and Electronics participating in the intense discussion.

 Speaking on this announcement, Vatsal Asher, CEO of DMAi said, “DMAi, a ‘not for profit organization’ which  has been curating several forward thinking platforms for marketing professionals. These meaningfully curated CxO Round Tables will have derived insights that will be made available to the larger community. What separates the DMAi round tables is the guarantee of a follow through action on the ideas discussed by the eminent panelists. We are thankful to SAP to support the DMAi initiatives by hosting the inaugural RT”.

 Speaking on the occasion, Rajesh Kumar, Head of Marketing - SAP Indian Sub-continent, said, “We are delighted to partner with DMAi for the inaugural CxO Roundtable on the topic of Social Media Analytics. The session will help amplify the possibilities from intuitive Social Media Analytics that extracts public perceptions from terabytes of social media buzz in real time and presents them in dashboards for business decisions.

About DMAi

As an apex, non-profitable body, DMAi aims to bring about collective action for advancing & protecting Data Driven Marketing and Advertising. As an active Member of the International Federation of DMA's (IFDMA), DMAi has successfully conducted two annual global convention drawing participation from over 100 companies from India & afar. DMAi also sets stage for learning opportunities & intra vertical networking forums like-Day Learning Events called Masterclasses, peer to peer networking forums like the UNWIND, the CxO power brunch after golf.

As a platform for motivation the DMAi has established a credible Awards & Recognition program with industry participation. The DMAi Awards in alliance with the DMA International ECHO Awards aim at providing global recognition for response driven and result oriented marketing. The Hall of fame awards felicitates individuals with lifetime awards for their noteworthy contribution.

As the key to making marketing relevant and provide sustained customer engagement DMAi advocates for creating industry standards for ethical conduct and effective self-regulation of the Data driven, Marketing & Advertising community.

For more information, please contact –

Rachana Chowdhary |  +91-9619776084 | rachana@mediavalueworks.com

Sudiksha Singhal |  +918285603924 | secretary@dmai.co